Lawrence Ashkenas
P.O. Box 1095809 - Delray Beach FL 33484 – 561.637.8097 - la@adelphia.net - www.la-web.com

PROFESSIONAL

SUMMARY

Offer a unique combination of hands-on technical web development experience as a project manager and developer in the Internet industry. Have extensive experience providing strategic solutions to web site architecture, database design, support, maintenance and performance. Accomplished team leader, adept at developing and guiding diverse teams to deliver top performance.

TECHNICAL SKILLS

Skill Name

Skill Category

Skill Level

Last Used/Experience

 

HTML

Markup Language

Expert

Currently used/8 years

 

ColdFusion

Server Scripting

Expert

Currently used/6 years

 

ASP/VB Script

Server Scripting

Intermediate

Currently used/3 years

 

ASP.NET

Server .NET

Entry

Currently used/6 months

 

Javascript

Client Scripting

Intermediate

Currently used/5 years

 

Graphic Design

Web Design

Intermediate

Currently used/4 years

 

SQL Server

Database

Intermediate

Currently used/5 years

 

Enterprise Manager

Development Tool

Intermediate

Currently used/5 years

 

Visual Studio .NET

Development Tool

Entry

Currently used/6 months

 

Dreamweaver MX

Development Tool

Intermediate

Currently used/1 year

 

ColdFusion Studio

Development Tool

Expert

Currently used /6 years

 

Fusebox

RAD Methodology

Intermediate

Currently Used/2 years

 

PROFESSIONAL EXPERIENCE

12/2003 - 5/2004

 

Medical Web services, LLC

Sunrise, Florida

 

Senior Web Developer (Contract)

 

 

 

Advanced ASP-model website development using ColdFusion (MX) for a complex n-tier e-commerce application. The ASP model provided custom websites, front and back-end support for over 400 affiliate websites handling up to 20,000 online orders per week.  Technical areas included e-commerce user interface, security login, merchant account interfaces, customer admin tools, database design and content management. SQL Server 2000 with stored procedures triggers and linked servers stored customer, order and financial data.

 

 

 

 

 

5/2003 - 11/2003

Sports Fans Match, Inc.

Lantana, FL

 

Webmaster (Contract)

 


Designed, programmed, implemented and coordinated SportsFansMatch.com, a premier Sports & Fitness Dating Site -- http://www.sportsfansmatch.com. ASP was used with a SQL Server 2000 backend.

 

 

 

 

 

10/2001 - 4/2003

A.C.T., Inc.

Pompano Beach, FL

 

Senior Web Developer

 


Architect and technical project lead for a premier Application Service Provider (ASP). Built a complex extranet for LP reporting/portfolio analysis that enabled ACT to go from a single client to more than 10. The product produced $35,000/month in revenue. Technical areas included security login, report writer, admin tools, database design, content management, systems architecture and dynamic delivery. Used ColdFusion, Javascript and SQL Server with stored procedures.

 

1/2001 - 8/2001

Digital Minute, Inc.

Boca Raton, FL

 

Consultant/Subcontractor to KPMG, Adamation, Inc.

 

PROFESSIONAL EXPERIENCE
(
continued)

Produced an e-commerce (http://www.la-web.com/mediopolis) and admin extranet (http://www.la-web.com/extranet) prototype for a multi-million dollar media sales company.


10/1999 – 10/2000
Web Director

UsFANS.com (inactive)

Boca Raton, FL

 

Developed a new web site that increased membership from 10,000 to more than 600,000. Added a support intranet for content providers to self-publish contests, polls, surveys and articles, saving approximately $400K in site maintenance and content acquisition costs. Configured a scalable, dedicated ColdFusion server software/hardware platform that optimized site and database performance and growth. Managed a team of content providers, web designers and programmers.

 

 

1/1995 - 9/1999

LA Internet, Inc.

Delray Beach, FL

 

 

Web Project Manager/Consultant

 

 

 

 

 

Hands-on development and programming to provide cost effective web solutions to small and medium sized companies. Provided technical support for issues related to client web sites with project management responsibility in the following areas:

 

  • Quality assurance, including aesthetic consistency and usability
  • Coordination of scripting and programming with other IT departments
  • Maintenance of automated content update processes and site compatibility with additional systems
  • Adherence to standards; optimization of Web architecture for navigability; support on Web issues to client personnel
  • Determination and coordination of network security layers so as to deter unauthorized access to proprietary data


Client: Lucky Diamonds - http://www.la-web.com/luckydiamonds
Model for a robust e-commerce application that can easily be adapted to multiple clients.

 

Client: Global Technovations, Inc. - http://www.la-web.com/globaltechno
Brochure and dynamic content delivery site with e-commerce capabilities and administrative tools.

 

 

Client: Better Health USA - http://www.betterhealthusa.com
Evolved the company's health web site through 3 incarnations (brochure, e-commerce, portal). The e-commerce site produced a ten fold increase in qualified leads and sales. Managed web site implementation, database design, interface to legacy systems, hosting solutions, marketing solutions and tools.

 
Client: Lazy Gardener - http://la-web.com/lazygardener -- Designed a unique user interface that provided an effective E-commerce solution. Web site sales increased dramatically with implementation of managed navigation, where the buyer’s navigation is managed to the purchase.

 

 

 

9/1986 - 10/1994

Project Manager

Prodigy Internet Services Co.

White Plains, N.Y

 

 

 

Project manager of a team that introduced and implemented new graphical user interface (GUI) elements. Credited with the invention of "Quick Menus," a flat user interface that vastly improved service-wide navigation. Introduced many instances of the Windows/Mac paradigm into the PRODIGY™ service, including 3D buttons, dialogue boxes, menu bars with pull-downs.

 

 

WEB SITES

SportsFansMatch

http://www.sportsfansmatch.com

ASP/VBScript

SQL Server

 

Mediopolis

Mediopolis Extranet

http://www.la-web.com/mediopolis

http://www.la-web.com/extranet

HTML

N/A

 

 

 

 

 

 

Lucky Diamonds

http://www.la-web.com/luckydiamonds[2]

ColdFusion

SQL Server

 

Global Techno

http://www.la-web.com/globaltechno

ColdFusion

SQL Server

 

DML

http://www.dmlt.com/

HTML

N/A

 

A.C.T.

http://www.actinc.com

 

Javascript/HTML

N/A

 

LP Reporting
System Clients

 

https://secure.reportingsystem.com/cdr/

https://secure.reportingsystem.com/citigroup/

https://secure.reportingsystem.com/cvc/

https://secure.reportingsystem.com/aig/

 

https://secure.reportingsystem.com/compass/

https://secure.reportingsystem.com/quadrangle/

https://secure.reportingsystem.com/ubs/

ColdFusion

SQL Server

 

Lazy Gardener

http://la-web.com/lazygardener

ColdFusion

N/A

 

Immuno Labs

http://immunolabs.com

ASP

SQL Server

 

Triton Thalassic Technologies

http://www.t3i-uv.com

ColdFusion

SQL Server

 

Quote Calculator

http://la-web.com/frame_index.cfm?nav=interact

JavaScript

N/A

 

LA Interactive

http://www.la-web.com/

ColdFusion

N/A

 

Online Portfolio

http://la-web.com/resume

ColdFusion MX

N/A

 

EDUCATION

 

CUNY (Herbert H. Lehman College)

 

US-New York-Bronx – B.A. in Math

 

AFFILIATIONS

12/1995 - Present

Internet Professional Publishers Association (www.IPPA.org)

Associate

 

AWARDS
PUBLICATIONS

* Prodigy Internet Co. - Vice President's Award - Enterprise User Interface, 1992
* Prodigy Internet Co. - Manager's Award -
Multimedia Center, 1991
* Prodigy Internet Co. - President's Special Award - Quick Menus, 1987, 1989
* "Lite Bar Scrolling - a New User Interface" - Data Based Advisor, May 1985

 



[2] e-commerce prototype